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What is a Life Coach?

A life coach is someone who counsels and encourages clients through personal challenges. A life coach helps guide clients to reach their ultimate goals. A common misperception is that coaching is basically therapy. While therapy deals with the past, coaching is focused on the present and evolving forward. 


A life coach can help individuals in different areas of their life. But because each human being is unique, so will their goals. Oftentimes, a life coach counsels clients in personal and professional arenas. This means career, personal development, relationships, nutrition, divorce, grief, and even financial wellness.


We take it further. 

What does a life coach do?


Our purpose is to challenge assumptions, explore ideas, make sense of the world, encourage performance, facilitate desired outcomes, build skills, develop talent, and act as a partner. 

A life coach empowers their clients to find the answers for themselves.


It's about asking the right questions. 

"We don’t see things as they are; we see them as we are.”

— Anaïs Nin

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